Veteran Ghanaian actress, Akofa Edjeani, has a piece of advice for filmmakers in the country.
She urged Ghanaian filmmakers to project Ghana tourism in their movies.
Ms Edjeani believes filmmakers in the country have what it takes to promote tourist attraction sites in Ghana to the global community.
“I think the best and fastest way to promote our tourist destinations or sites is by featuring them in our films. Using film as a weapon will be the easiest way for them to reach the world. So there should be a collaboration between the Ghana Tourism Authority (GTA) and filmmakers. It has to be deliberate.
“I believe leveraging Ghana’s movie industry to promote tourism also aligns with broader efforts to diversify the country’s economy and reduce dependency on traditional sectors.
“We can capitalise on the global popularity of African cinema and the growing interest in cultural tourism to position our country as a premier destination for film enthusiasts and travellers seeking authentic cultural experiences.
“If we show the country’s cultural richness on screen, we can equally inspire a new generation of Ghanaians to explore their roots and contribute to preserving and celebrating their cultural identity,” she told Graphic Showbiz in an interview.
The veteran actress also called on cooperate entities and institutions to invest in the Ghanaian Movie Industry.
“The movie industry should be prioritised and given support for good productions that project the country. We spent about $500,000 on one CNN advert, which ran for about six months, but I am telling you that money could have been given to about three filmmakers who would do wonderful things while promoting our tourism.
“With something like this, the filmmakers will be commissioned to incorporate tourism, it should not be left to independent filmmakers alone because their minds may not be looking that way. Everybody is looking for money so they will make the kinds of film they think will bring them fast money.
“Then we will diligently monitor if the money is being used for the intended purpose and that will go a long way to promote our tourism,” Akofa Edjeani further stated.
